Market Profile

Demographic Profile

Market Profile

Greater Borough of Media Overview

  • More than one-quarter million people live within a 5 mile radius.

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Workforce

Within a 5 mile radius of downtown Media:

  • The daytime population is more than 100,000
  • About 25,000 people are employed in the retail sector
  • Median age of the population is 38.9 years
  • Over 50% are in executive, professional or administrative positions
  • About 50% of the population have completed some college education
  • The population within 1, 3, and 5 miles is roughly 47% male and 52% female
  • The average travel time to work is about 23 minutes

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Residents

  • The 1999 estimated population within 5 miles of Media is 238,000
  • There are approximately 5,400 households within 1 mile of downtown Media and over 88,000 households within 5 miles of Media
  • The median owner occupied property values within a 1 mile radius is $168,500 and $198,000 within a 3 mile radius
  • The average annual income for households within 1 mile is over $67,000 and is over $70,000 for households within 5 miles.
  • There are over 94,000 housing units within a 5 mile radius
  • More than 74% of the total housing units are owner occupied

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Consumer Demand

Within a 5 mile radius of downtown Media:

  • The total consumer demand for retail store items exceeded $1.2 billion
  • The expenditures on restaurants exceeded $228 million

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Source: National Decision Systems

Demographic Profile

Population

The residential population in the Borough of Media and surrounding area has remained stable over the past ten years and through the year 2004.

 
Three Mile Radius
Five Mile Radius
2004 Projection
58,510
234,888
1999 Estimate
59,089
237,726
1990 Census
58,987
239,671
 
 
 
1999 Daytime population
35,391
101,584
1999 Residential population
59,089
237,726
 
 
 
1999 Median age - years
40.91
38.87
1999 Average age - years
40.84
39.49
 
 
 
1999 Population by sex - male
47.88%
47.65%
1999 Population by sex - female
52.12%
52.35%

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Households

The number of households has remained stable over the past ten years with the vast majority of homes being occupied by the owners.

 
Three Mile Radius
Five Mile Radius
1999 Estimate
22,182
88,869
1990 Census
21,970
88,588
1999 Average person/household
2.49
2.58
 
 
 
1999 Occupied Units
22,182
88,869
Percent (%) Owner occupied
76.78%
74.08%
Percent (%) Renter occupied
23.22%
25.92%
 
 
 
1999 Owner occupied property values
$198,014
$155,388

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Income

The 1999 estimated number of households by income (%) appears below.

1999 Household Income Bracket
Three Mile Radius
Five Mile Radius
$0 - $34,999
22.39%
29.10%
$35,000 - $59,999
20.22%
24.43%
$60,000 - $74,999
13.03%
13.19%
$75,000 - $124,999
24.80%
21.90%
$125,000 +
19.56%
11.38%
 
 
 
1999 estimated average household income
$91,187
$70,790
1999 estimated median household income
$68,499
$56,009

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Occupation

The majority of the population is employed in the higher wage category of professional, managerial or administrative occupations.

 
Three Mile Radius
Five Mile Radius
Executive & Managerial
18.72%
15.21%
Professional Specialty
25.68%
18.01%
Technical Support
3.96%
4.20%
Sales
13.58%
12.23%
Administrative Support
15.63%
19.29%
Service
7.76%
9.98%
Precision Production & Craft
8.01%
10.83%
Miscellaneous
6.66%
10.25%
 
 
 
Average travel time to work - minutes
23.65
23.63

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Education

A significantly high percentage of the local population has obtained advanced education and training. The percentage of the population by education level completed appears below.

Grade Completed
Three Mile Radius
Five Mile Radius
Elementary (0-8)
3.59%
5.77%
Some high school (9-11)
7.10%
11.29%
High school graduate (12)
24.81%
34.46%
Some college (13-15)
16.75%
16.61%
Associate degree
6.52%
6.09%
Bachelor degree
23.98%
16.44%
Graduate degree
17.25%
9.34%
   
 
Percentage with some college education
64.50%
48.48%

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Source: National Decision Systems